扶助新闻行业 联邦政府扩展媒体资助金
Federal government to establish new model for funding Canadian journalism
为了将产品和服务呈现于他们的潜在客户，广告商们不断地加大数字平台的广告力度，从而使大量的广告收入流入谷歌、脸书等高科技巨人手中。这一现象造成传统媒体没有资源在报道内容上进行投入，导致新闻行业，这一民主社会必不可少工具的生存问题。
A large chunk of ad revenues has been diverted to tech giants – such as Google and Facebook as advertisers increasingly choose digital platforms to reach their targeted audience. It has depleted the resources for traditional media that heavily invest in content, threatening the survival of journalism -- the cornerstone of a democratic society.
A large chunk of ad revenues has been diverted to tech giants – such as Google and Facebook as advertisers increasingly choose digital platforms to reach their targeted audience. It has depleted the resources for traditional media that heavily invest in content, threatening the survival of journalism -- the cornerstone of a democratic society.
鉴于电子媒体对传统媒体的剧烈冲击和影响，联邦政府于周二公布了一份报告，旨在建立一套可行的对新闻行业的资助拨款方案。该报告提出许多建议，包括增加期刊的拨款预算，允许更多的印刷媒体，包括社区报纸得到政府的拨款等。
Amid the growing disruption by the digital media and against the backdrop of the changing media landscape, the federal government released a report on Tuesday, highlighting its efforts to establish a sustainable model for funding the Canadian journalism. Its recommendations include the expansion of the Canada Periodical Fund, allowing more print media companies – including community newspapers to be eligible for the government’s support.
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